Free tool

Email Revenue Calculator

See how much revenue email marketing should be making for your eCommerce brand, and how much of it would come from automated Klaviyo flows. No email needed.

Email Revenue Calculator

See how email impacts your revenue.

Most brands leave email revenue on the table. Proper flows and campaigns can push email from single digits to 30 to 45% of total revenue, using traffic you already have.

Your current numbers

After our Klaviyo optimisation is applied

35%
5%50%
60% flows
30% flows80% flows

Projected email revenue

£14,000/mo

vs £2,000 today

Additional email revenue

+£12,000/mo

£144,000 additional per year

Rev per subscriber

£0 → £1

Per subscriber per month

From Flows

£8,400/mo

Automated, always running

From Campaigns

£5,600/mo

Scheduled sends

Your list is an asset. Let us make it work for you.

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How the email revenue calculator works

  1. 01Your monthly revenue and the share currently coming from email give your email revenue today.
  2. 02The target share shows what email would make once flows, segmentation and campaigns are built properly. Across our clients email typically attributes 35 to 40% of revenue.
  3. 03The flow and campaign split shows how much of that would arrive automatically through flows, and how much from scheduled campaigns.

Results are illustrative projections, not guarantees. Your real numbers depend on your list, your product and how the programme is built.

Want these numbers for real? See how we deliver Klaviyo agency, or get your free ACR score.

Frequently asked questions

Across our clients, email typically attributes 35 to 40% of total revenue once flows, segmentation and campaigns are built properly. If yours is in single digits, the gap is usually flow coverage and list growth.

In a well built account, automated flows usually carry a large share of email revenue because they run every day without a send. The calculator lets you set the split to see the effect.

It is your monthly email revenue divided by the size of your list. It is a simple way to see how hard your list is working, and it rises as segmentation and flows improve.

Build the core flows first: welcome, browse and cart abandonment, post purchase and win back. Then grow the list with better sign up forms and segment it at the point of capture. That is the system a Klaviyo agency builds.

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Free tool

Find out where your brand is leaking profit.

Answer 10 quick questions about your ads, your store and your email. Get your ACR Growth Score out of 100, a breakdown across all three pillars, and a roadmap to fix the weakest one first.

Get My ACR Score Under 3 minutes
A

Acquisition

40 points

C

Conversion

30 points

R

Retention

30 points

Built for UK brands doing £15k to £100k a month.

£20,000,000+ and counting.

Book your free
growth call

Tell us about your brand, then pick a time. We'll go through your numbers together and map out what is holding your growth back.

45 minutes Your numbers A clear plan No obligation
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A few quick questions about your brand, then pick a time that suits you.