Free tool

Shopify CRO Calculator

See how much more revenue your store would make from a higher conversion rate and a bigger average order value, on the traffic you already have. No email needed.

CRO Impact Calculator

See how CRO impacts your brand.

Small improvements in conversion rate and average order value compound into significant revenue gains. Use the calculator below to see what even modest changes could mean for your business.

Your current numbers

After CRO improvements

2.5%
1.5%8.0%
£50
£40£200

Projected monthly revenue

£62,500

+108% increase

Additional monthly revenue

+£32,500

£390,000 additional per year

Sessions

50,000

Traffic stays the same

CVR Change

1.5% → 2.5%

+67% improvement

AOV Change

£40 → £50

+25% improvement

Ready to unlock this revenue? Same traffic, better systems.

Book Your Free Growth Call

How the CRO calculator works

  1. 01Your current monthly revenue, conversion rate and average order value are used to work out how many sessions your store receives.
  2. 02Traffic is held the same. The calculator then applies your new conversion rate and average order value to those sessions.
  3. 03The difference is the extra revenue a better converting store would make each month and each year, with no extra ad spend.

Results are illustrative projections, not guarantees. Your real numbers depend on your product, traffic and how the changes are made.

Want these numbers for real? See how we deliver Shopify CRO, or get your free ACR score.

Frequently asked questions

Revenue is sessions multiplied by conversion rate multiplied by average order value. Holding sessions the same and raising either of the other two shows the extra revenue from converting the traffic you already have.

It varies widely by product, price point and traffic source, so one benchmark can mislead. The better question is where your own visitors drop out and what that is costing you each month.

Both multiply each other. A small lift in each often beats a large lift in one, which is why the calculator lets you change both.

Start by measuring where visitors drop out between the product page, cart and checkout, then fix the biggest leak first and test one change at a time. That is how a Shopify CRO programme is run.

More free calculators

Email Revenue Calculator 90 Day eCommerce Growth Calculator

Free tool

Find out where your brand is leaking profit.

Answer 10 quick questions about your ads, your store and your email. Get your ACR Growth Score out of 100, a breakdown across all three pillars, and a roadmap to fix the weakest one first.

Get My ACR Score Under 3 minutes
A

Acquisition

40 points

C

Conversion

30 points

R

Retention

30 points

Built for UK brands doing £15k to £100k a month.

£20,000,000+ and counting.

Book your free
growth call

Tell us about your brand, then pick a time. We'll go through your numbers together and map out what is holding your growth back.

45 minutes Your numbers A clear plan No obligation
Check your fit and book a call

A few quick questions about your brand, then pick a time that suits you.