When MomentsMade came to JHA Media, the email channel was close to collapse. After a ground up rebuild in Klaviyo, email attributed revenue increased by 187%, open rates rose above 65%, and email revenue went on compounding by 31% month on month. Alongside it, cost per acquisition fell by 67% in three months.
What was wrong
Revenue was arriving in bursts around campaign sends and going quiet in between. That pattern almost always means the automation layer is thin or badly triggered, and the brand is relying on campaigns to do work that flows should be doing every day.
What we changed
1. Flows and campaigns rebuilt around purchase behaviour
The programme was rebuilt in Klaviyo from the ground up. Flows were structured around what customers had done and were likely to do next, so the right message reached the right person at the moment it mattered.
2. Segmentation built at the point of capture
New subscribers were segmented as they joined rather than sorted later. Every campaign that followed went to a defined audience instead of the whole list, which is what pushed open rates above 65%.
3. Revenue between sends, not just around them
With the automation layer working, revenue stopped depending on the send calendar. That is why the growth compounded at 31% month on month instead of spiking and falling back.
Through the 90 days programme, my business is in a much stronger position (customers base, emails, mission & vision, consistency, less reliant on paid ads). I can't recommend him enough and so grateful to be working with him.
Irwan, MomentsMade
What this means for your brand
- Flows before campaigns. If your email revenue only arrives around sends, the constraint is your automation layer.
- Segment at capture. The cheapest moment to understand a subscriber is the moment they join.
- Retention lowers acquisition cost. Revenue that comes back for free changes what you can afford to pay for the first order.
The free ACR Growth Audit will tell you whether retention is the constraint in your own business.