THE META ADS TESTING SYSTEM
Two campaigns,
two gates,
one Monday.
The exact testing system I run on every client's Meta account: the four numbers to set before you spend, the two campaign structure, the pass marks every ad has to hit at 3,000 impressions, how winners graduate every Monday and the stop rule that protects your margin. Plus how it took RB Club's cost per acquisition from £32 to £13. For UK ecommerce brands doing £15k to £100k a month.
What is inside
- The four numbers to set before you spend: floor ROAS, AOV, daily budget and five creative angles
- The two campaign structure: a testing lane and a prospecting lane that never get in each other's way
- The six pass marks at 3,000 impressions, and how to read each one in Ads Manager
- Cut, hold or survive, gate two at 8,000 impressions and the Monday graduation
- The Monday routine, three milestones and the stop rule
- The RB Club case study: cost per acquisition from £32 to £13
Get the acquisition kit
Five quick answers and the PDF opens straight away. Built for brands doing £15k to £100k a month.
You will get the kit, then occasional notes from Ben on acquisition, conversion and retention. No daily emails, unsubscribe any time.
Ben Evans, Founder, JHA Media. Cardiff, South Wales.jhamedia.co.uk @benevansacr